Strategy secret:
The boring truth about strategy is that it takes time, it can be complex and there is no shortcut. Three decades ago, crafting a strategic plan was a marathon lasting six to twelve months. Information was scarce, and consultants were a rare breed.
Thankfully, times have changed, but here's the unvarnished truth: you can't—and shouldn't—build a meaningful plan in a quick 3-hour workshop. After two decades in this field, I've learned that this is a surefire recipe for failure. Why?
1. The Analytical Phase Takes Time:
Assessing your strategic capabilities, scanning the industry and macro environment, and identifying disruptive trends all require substantial time. Even with advanced tools and expert guidance, the initial analytical legwork is a non-negotiable investment.
2. Crafting an Strategic Destination Requires Patience:
To create a truly remarkable future, you must engage with a multitude of stakeholders: executives, shareholders, employees, partners, unions, customers, and more. Testing different options and co-creating a purposeful and inspirational destination is a time-intensive endeavor.
3. Bridging the Gap Demands Careful Deliberation:
The journey from your current state to your desired future is no simple feat. Rushing through this phase is a recipe for missed opportunities. Here's where you'll crack the case and uncover ingenious solutions to your strategic challenges. While prepackaged solutions exist, they're seldom a perfect fit. Quality time investment is key.
4. Execution and Empowerment are also time-consuming:
This was only the definition phase. Building a solid strategy execution plan and a robust strategy empowerment plan go beyond a mere 2-hour brainstorming session. These vital components require thoughtful, detailed work.
I don't intend to scare you. And I'm well aware that various factors, tools, and experienced professionals can expedite the process. However, I want to caution those who believe strategy can be hurried. Instead, consider that in our bustling lives, strategy can serve as a pause button, allowing us to breathe and gain a panoramic perspective. I advocate for Slow (and qualitative) Strategy Thinking (followed by Fast strategy execution).
Do you agree or disagree? I'd love to hear your thoughts.
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Author: Anael Granoux