Strategy deals with profoundly complex matters. The scanning of the moving environment is challenging. The understanding of the competitorsโ moves, the change of customerโs behaviours and the on-going industry and economy changes requires brain teaser solving skills. Foreseeing the future and identifying trends and signals that might (or not) impact the organisation is another complex and uncertain exercise. Conceptualising the possible solutions to tackle strategic issues and to take advantage of rising opportunities is even more sophisticated. Transforming the plan into reality is even harder.
However, even if the strategy content is inherently complex and sophisticated, ๐๐ต๐ฒ ๐ฟ๐ผ๐น๐ฒ ๐ผ๐ณ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐๐ ๐ถ๐ ๐ฝ๐ฟ๐ฒ๐ฐ๐ถ๐๐ฒ๐น๐ ๐๐ผ ๐๐ถ๐บ๐ฝ๐น๐ถ๐ณ๐. Strategists must synthesise a complex situation into crystal clear ๐๐๐บ๐บ๐ฎ๐ฟ๐ถ๐ฒ๐. They must reduce the strategic direction to a handful of strategic ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ๐. They must convert multiple pieces of solutions into a simple and powerful ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต to tackle the problem(s) faced. They must build a transformation plan so limpid that everybody will ๐ฏ๐๐-๐ถ๐ป and contribute to it.
Simplification is not easy. It is ๐ฏ๐ผ๐๐ต ๐ฎ ๐๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฎ๐ป ๐ฎ๐ฟ๐. However this task, often forgotten or undervalued when it comes to strategy, is absolutely critical to offer clarity of analysis, clarity of options to take, and clarity of ways forward.
โ๐ฆ๐ถ๐บ๐ฝ๐น๐ถ๐ฐ๐ถ๐๐ ๐ถ๐ ๐๐ต๐ฒ ๐๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐๐ผ๐ฝ๐ต๐ถ๐๐๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ปโ ๐ผ๐ป๐ฐ๐ฒ ๐๐ฎ๐ถ๐ฑ ๐๐ฒ๐ผ๐ป๐ฎ๐ฟ๐ฑ๐ผ ๐ฑ๐ฎ ๐ฉ๐ถ๐ป๐ฐ๐ถ.
#StrategyInsider #StrategyDefinition #Redefine
Author: Anael Granoux