𝐓𝐡𝐫𝐞𝐞 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬

The scoop: in strategy, there is not 1 Value Proposition, but 3.
Let's delve into these 𝐭𝐡𝐫𝐞𝐞 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 every organisation should master:

1️⃣ 𝐕𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Addressing customer needs and standing out from the competition are paramount. Your value proposition should crystallise how your organisation, product, or service directly meets those needs and what sets you apart from the rest.

2️⃣ 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐒𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬: Investors and shareholders seek more than just promises; they crave confidence in future financial outcomes. Outline the expected returns and financial benefits of your strategy, reassuring shareholders of sustained trust and increased financial investment in your firm.

3️⃣ 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐝𝐞𝐫𝐬: Beyond profits, your impact on stakeholders—from employees to communities and the environment—is non-negotiable. Embrace the responsibility to offer more than products, mitigating negative impacts and championing societal and environmental causes. Incorporating this ethos into your strategy is not just admirable; it's becoming imperative in today's landscape.

These three value propositions—market, financial, and societal outcomes—form the backbone of a robust strategy. It's not about over-committing; it's about strategic precision.

Deliberately define what you offer and what 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐨𝐟𝐟𝐞𝐫, aligning your actions with your values and objectives.

#TripleValueProposition #TripleStrategicOutcomes #RethinkStrategy

Author: Anael Granoux